The Bop Shop Brand Identity & Menu Design
Developed a full brand identity for a Korean fast-casual restaurant, translating a family-inspired food concept into a distinctive illustrated logo and cohesive visual system.
Challenge
The restaurant’s menu was inspired by the owners’ Umma, requiring a brand that felt personal, culturally authentic, and approachable while remaining clear and functional in a fast-casual environment.
Approach
I created a custom illustrated logo featuring a maternal figure and rice bowl icon, supported by a modern typography system and structured menu layouts designed for clarity and scalability across touchpoints.
Outcome
The final identity established a memorable, story-driven brand and a clear menu system that improved usability and reinforced the restaurant’s personality.
Key Contributions
Logo design and illustration
Brand identity system
Menu layout and typography
Visual asset development