360 Physical Therapy & Wellness Collateral

Developed a complete brand identity and collateral for a new physical therapy clinic, creating a cohesive visual presence across signage, print materials, and patient communications.

Challenge
As a new practice, the clinic needed a professional and recognizable identity that conveyed movement, recovery, and trust. The brand had to work consistently across patient-facing materials, from storefront signage to clinical forms and promotional collateral.

Approach
I designed a logo centered around motion and continuity, using a dynamic circular form and human figure to reflect rehabilitation and progress. I extended the identity through a cohesive color palette, typography system, and structured layouts for business cards, flyers, prescription pads, and environmental signage, ensuring clarity, legibility, and consistency across touchpoints.

Outcome
The unified brand system established a strong and credible presence for the clinic, supporting its launch and helping create a consistent experience for patients—from first impression to ongoing care.

Key Contributions

Logo design and brand identity system
Storefront and environmental signage
Business cards and marketing collateral
Patient forms and prescription pad layout
Print production-ready file preparation