Simmons College Brand Identity Guide
Designed a 50+ page brand identity guide consolidating visual standards for four online graduate programs, creating a scalable system used across digital marketing, advertising, email, and web platforms.
Challenge
Simmons College’s online graduate programs each had distinct logos, color palettes, and marketing assets, but lacked a unified, easy-to-navigate guide. Teams needed a centralized resource to ensure brand consistency across campaigns, websites, and external partners.
Approach
I developed a modular layout and grid system to organize complex brand elements—including logo lockups, typography, color palettes, photography, and advertising applications—into clear, structured sections. I collaborated with copywriters and stakeholders to establish intuitive hierarchy and visual consistency, ensuring the guide could function as a practical reference tool.
Outcome
The redesigned guide transformed a dense collection of brand standards into a clear, accessible system, enabling marketing teams, designers, and vendors to confidently apply the Simmons identity across digital and print materials.
Key Contributions
Designed full brand identity guide layout and visual system
Organized multi-program logo architecture and usage standards
Created structured layouts for advertising, email, and web applications
Collaborated cross-functionally to align visual standards with brand strategy
Click the button below to take a look the complete Brand Identity Guidelines.