Hollywood & Co. Mobile Coffee Bar Branding

Developed a brand identity for a mobile coffee bar, creating a flexible logo system that could be applied across cups, signage, and event materials.

Challenge
As a mobile business serving events and pop-up locations, the brand needed a logo that was highly recognizable, scalable, and adaptable across small and large applications. The identity also needed to feel welcoming and professional while reflecting the personality and mobility of the business.

Approach
I designed a badge-style logo incorporating a coffee cup icon and custom typography to create a timeless, approachable mark. The structured shape ensured legibility at small sizes, while the clean linework and limited color palette allowed for versatile use across packaging and promotional materials.

Outcome
The final identity provided a cohesive and adaptable foundation for the business, helping establish a professional presence across mobile setups, branded packaging, and customer-facing touchpoints.

Key Contributions

Logo design and brand identity development
Typography and visual system selection
Packaging and merchandise application preparation
Scalable vector artwork for multi-format use